The R Journal: article published in 2017, volume 9:1

Market Area Analysis for Retail and Service Locations with MCI PDF download
Thomas Wieland , The R Journal (2017) 9:1, pages 298-323.

Abstract In retail location analysis, marketing research and spatial planning, the market areas of stores and/or locations are a frequent subject. Market area analyses consist of empirical observations and modeling via theoretical and/or econometric models such as the Huff Model or the Multiplicative Competitive Interaction Model. The authors’ package MCI implements the steps of market area analysis into R with a focus on fitting the models and data preparation and processing.

Received: 2016-09-12; online 2017-05-10
CRAN packages: MCI, SpatialPosition, ggmap, osmar, osrm, car, spgwr , CRAN Task Views implied by cited CRAN packages: Spatial, WebTechnologies, Econometrics, Finance, Multivariate, SocialSciences

CC BY 4.0
This article is licensed under a Creative Commons Attribution 4.0 International license.

  author = {Thomas Wieland},
  title = {{Market Area Analysis for Retail and Service Locations with
  year = {2017},
  journal = {{The R Journal}},
  url = {},
  pages = {298--323},
  volume = {9},
  number = {1}